Beijing, September 26 (reporter Pang Wuji) on the 26th, China Railway Real Estate's China Railway Exhibition Co., Ltd. held the unveiling ceremony. The establishment of exhibition company is regarded as an important step for this central enterprise to promote the transformation of real estate business.

Real estate business is one of the eight main business sectors of China Railway. China Railway Real estate is the flagship enterprise of China Railway Real estate.

Ren Hongpeng, member of the Standing Committee of the CPC Committee and vice president of China Railway, said on the same day that China's social and economic development is facing a new pattern, and the real estate industry has also entered a critical period of transformation and development. As the main force of China Railway Real estate, China Railway Real estate industry can only explore new momentum and seek new development in the new pattern of development only to meet the needs of the times. He believes that industrial real estate is the main direction and opportunity of real estate development in the future.

It is reported that the China Railway Exhibition Co., Ltd. established this time is the only professional exhibition industry operation company under China Railway, which is 100% owned by China Railway Real estate. As the main body of China railway exhibition, the establishment of China railway exhibition will further promote the in-depth integration and linkage development of China Railway Real Estate in exhibition, housing, culture and tourism, health care, area development, agent construction and agent development and other business forms.

In fact, with the growth space of the housing development market peaking, more and more real estate enterprises are exploring transformation. In addition to diversified development, more real estate enterprises tend to explore new development space to the upstream and downstream industrial chain, such as property, logistics, industrial park, culture and tourism, convention and exhibition, agent construction, etc.

China Railway Real estate is obviously optimistic about the exhibition field. Yang Zhiyan, party secretary and chairman of China Railway Real Estate Group Co., Ltd., said on the same day that in the field of "Exhibition + real estate", China Railway Real estate has successively developed two million square meter projects, Qingdao World Expo City and Changchun World Expo City, undertaken more than 200 high-end forum meetings and large-scale exhibition activities, and explored and formed exhibition schemes with China Railway characteristics Exhibition mode and exhibition experience.

Changchun China Railway World Expo City, which started construction in April 2021, is the permanent site of Northeast Asia International Expo, with a net exhibition area ranking fifth in China and tenth in the world.

Wang Jianjun, vice president of Qingdao Council for the promotion of international trade, revealed that the China Railway Qingdao World Expo City Exhibition project has been in Qingdao for three years. Over the past three years, China Railway Qingdao World Expo City has helped Qingdao successfully introduce and hold more than 160 major events and important exhibitions, with more than 30000 exhibitors and more than 3.8 million visitors, promoting the high-quality development of Qingdao's modern service industry and accelerating Qingdao's urban development process.

Yang Zhiyan said that the establishment of China Railway Exhibition Co., Ltd. is an important part of the whole real estate industry chain. It is hoped that through market-oriented, professional and asset light operation, the exhibition brand of "China Railway World Expo City" will be further launched to build a first-class and internationally famous exhibition operator in China.

During the same period of the unveiling ceremony, China Railway Real estate also released the four major residential product brands of "China Railway · cloud, China Railway · reading, China Railway · Yi and China Railway · color", the exhibition brand of "China Railway World Expo City", the commercial brand of "China Railway Nord" and the property service brand of "China Railway Smart Life", comprehensively presenting the brand strategic positioning and product concept of China Railway Real estate at present and in the future. (end)