China Railway Qingdao World Expo City highlights the "five aims" and strives to improve the effectiveness of convention and Exhibition operation

添加时间:2021-12-07 21:43:43



As a key project of Qingdao Convention and exhibition, China Railway Qingdao World Expo City takes giving full play to the demonstration and driving role, takes high-quality development as the guide, takes improving core competitiveness as the foundation, takes internationalization as the main line, characteristic improvement, market-oriented transformation and standardized operation as the development direction, highlights the "five objectives", focuses on expanding and strengthening the Convention and exhibition industry, and has achieved remarkable results.


Aim at the international market and strive to introduce international well-known brand exhibitions. We will seize the favorable opportunity for Qingdao to implement a new round of opening-up, strengthen cooperation with many international well-known Convention and exhibition institutions, such as France zhiao, Germany Hanover, tasus and infman, Switzerland Maishi, Italy Rimini and the Royal Exhibition Group of the Netherlands, strive to introduce international well-known brand exhibitions, and constantly improve the internationalization level of the development of the Convention and exhibition industry. The Asian Agriculture and food industry expo jointly built by China Railway Qingdao World Expo City and Royal Dutch Exhibition Group has been held in China Railway Qingdao World Expo City for three consecutive years and will be permanently settled in China Railway Qingdao World Expo City. In recent years, China Railway Qingdao World Expo City has successively undertaken and held many high-standard international forums and conferences, such as the East Asia Maritime Cooperation Forum, the Boao Forum for Asia Global Health Forum, the second Qingdao summit of multinational company leaders, which has attracted much attention at home and abroad.


Aim at the "giants" of the industry and strive to introduce large-scale national exhibitions with extraordinary influence. Learn from the advanced practices of first tier cities in introducing and hosting industry-leading large-scale exhibitions. China Railway Qingdao World Expo City makes full use of various resources to deepen exchanges and cooperation with China Pharmaceutical Corporation, China Agricultural machinery circulation association, China Machinery International Cooperation Co., Ltd. and other large-scale exhibition organizers, focusing on the introduction of large-scale exhibitions with strong overall strength and strong radiation driving force National large-scale exhibition with high social contribution rate. Through various efforts and active efforts, many large-scale exhibitions such as China International Medical Device Expo, China Education Equipment Exhibition, China International Agricultural Machinery Exhibition, China retail Expo, China International Meat Industry Exhibition and National Pharmaceutical Machinery Expo were successfully held in China Railway Qingdao World Expo City, filling the gap that such exhibitions have never been held in Qingdao.


Aim at regional resources and strive to cultivate and expand local exhibitions. Focus on strengthening the cooperation with relevant local departments, industry organizations and key enterprises, focus on leading industries and industrial clusters such as home appliances and electronics, automobile manufacturing, mechanical equipment, biomedicine, information technology and new materials, use the exhibition platform to gather local merchants, promote economic and trade exchanges, establish a long-term and normalized mechanism, and focus on cultivating the permanent brand of "local" exhibition. China (Shandong) International Equipment Manufacturing Expo, China Dozens of exhibitions such as (Qingdao) green building and prefabricated building exhibition, Qingdao International Industry Expo, China Qingdao · North Tea Industry Expo, China International beer industry chain service exchange and West Coast International Auto Show are held in China Railway Qingdao World Expo City every year. The scale and influence of the exhibition are constantly expanding and improving, which has played an important role in enabling regional economic and social development 。


Aim at independent innovation and strive to cultivate vibrant private brand exhibitions. Combined with the local market characteristics, natural characteristics and cultural characteristics, and effectively integrated and utilized various resources, it founded and held many festival activities with regional characteristics such as dome Carnival and Yang market, as well as sports events such as "China Railway World Expo City Cup" basketball competition, "China Railway World Expo City Cup" Youth Badminton challenge, "China Railway World Expo City Cup" middle-aged and elderly national fitness badminton competition, It has prospered the exhibition market, enriched the cultural and sports life of citizens, and further demonstrated the charm of a livable, happy and innovative international city.


Aiming at entrepreneurship incubation, strive to build a modern exhibition industry cluster famous all over the country. Focusing on cultivating and expanding the exhibition industry cluster, giving full play to the agglomeration and radiation function of China Railway Qingdao World Expo City, strengthening the external introduction and internal connection, 9 exhibition hosting enterprises and more than 10 exhibition service enterprises such as Mufeng Qiancheng, Lianhe Jiale, Zhongyu Hanhai, Junsheng, Guorui and Zhonghong Boyuan have been registered and settled in China Railway Qingdao World Expo City and its surrounding areas, and the "incubator" effect of the exhibition industry has gradually become apparent, The overall strength of the Convention and exhibition industry cluster continues to grow, which has injected new vitality and vitality into promoting the high-quality development of the Convention and exhibition industry.

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