From February 5 to 28, 2021, the first Zigong Spring Festival Lantern Festival on the west coast of Qingdao will be held in China Railway Qingdao World Expo City. It will be an ideal destination for tourism, leisure and entertainment in the year of the ox. This Lantern Festival is sponsored by the Management Committee of Qingdao West Coast new area, CO sponsored by Zigong Municipal People's government, and jointly organized by Qingdao World Expo City International Convention and Exhibition Co., Ltd. and Zigong colorful lantern culture communication and Operation Co., Ltd. It aims to focus on various forces and wisdom, create a large-scale Spring Festival cultural activity integrating "eating, drinking, playing, entertainment, tourism and shopping", and bring a new atmosphere to the general public It is a top art feast with rich and colorful, full charm, dazzling, warm and pleasant.

Zigong Lantern Festival has a history of nearly one thousand years. It is not only a national intangible cultural heritage, but also a key project of "perceiving China" by the Propaganda Department of the CPC Central Committee and "going out of Spring Festival Culture" by the culture and tourism department. Zigong Lantern Festival is famous in China for its magnificent, unique, exquisite and dazzling artistic features and charm. It has won the reputation of "the first lamp in the world". It has successfully held 25 sessions and cooperated with more than 500 cities at home and abroad to hold exhibitions, covering more than 80 countries and regions, and has received more than 500 million visitors. The first Zigong Spring Festival lantern fair on the west coast of Qingdao in 2021 invited Zigong colorful lantern culture communication and Operation Co., Ltd., the only state-owned enterprise in Zigong City, which is specialized in organizing and managing the Zigong Lantern brand, to give its support. Relying on its rich experience and exquisite skills in organizing and operating Zigong lantern fair for many years, Zigong colorful lantern culture communication and Operation Co., Ltd. integrated the most Chinese cultural elements with the most exquisite colorful lantern language Island World Expo City to create a wonderful and beautiful art Lantern Festival.

With the theme of "bright night of World Expo · happy year of China", this year's Zigong Spring Festival lantern fair on the west coast of Qingdao fully relies on the comprehensive supporting advantages and high-quality and efficient service capacity of China Railway Qingdao World Expo City, and deeply integrates the ancient and modern reputation of Zigong lantern fair and its exquisite manufacturing technology. It is well-known in the spacious cross Gallery of the International Exhibition Center of China Railway Qingdao World Expo City More than 60 groups of auspicious and beautiful large-scale lanterns, such as Fengqi west coast, charming Qingdao, Lantern Festival, Gonghe new year, quintessence of Chinese culture, Wanjiadenghuo, riding the wind and waves, the first barrel of gold in the year of the ox, bull bearing, fish every year, longevity, happiness, happiness and happiness, are arranged in the heart. At the same time, spring festival lanterns symbolizing the meaning of reunion are used to decorate the lantern festival scene and the surrounding environment With the fashion innovation form of colored lights and light and shadow, the perfect combination of history and modern, tradition and fashion creates a strong atmosphere of wonderful, auspicious and peaceful, festive and warm, and creates the largest, latest designed, ingenious and most influential Spring Festival Art Lantern Festival in Qingdao.

During the Lantern Festival, there will be a variety of business, leisure and entertainment activities, such as the new year's festival, the Spring Festival fair, folk performances, food and snacks, and fun entertainment. Zigong Acrobatic Troupe and other folk art groups will be invited to perform traditional art performances, so that people can enjoy the variety of highlights brought by purchasing new year's goods, going to the night market, and watching performances, It has become an excellent place for tourists and the general public to watch the lanterns for Spring Festival, to learn art works, to have leisure and entertainment, and to punch in the Internet.

The first Zigong Spring Festival Lantern Festival on the west coast of Qingdao in 2021, as a fashionable and energetic independent brand cultural and Art Festival built by China Railway · Qingdao World Expo City, will bring new visual experience and artistic enjoyment to the audience, increase the sense of happiness and acquisition of the public, and make it a beautiful business card for the winter spring festival tourism of the West Coast new area of Qingdao in 2021 To continuously improve the quality of Qingdao's urban cultural tourism and add luster to Qingdao's accelerated construction of an open, modern, dynamic and fashionable international metropolis.