(China Exhibition) novel coronavirus pneumonia epidemic in 2020, the serious impact of the exhibition industry encountered cold winter, business almost stopped. Over the past year, Qingdao West Coast new area has made great efforts to promote the epidemic prevention and control and the return to work and production of the exhibition industry. It has innovated the exhibition recruitment mode, continuously optimized and improved the government service guarantee of the exhibition, carefully planned and organized high-end exhibition activities, minimized the adverse impact of the epidemic on the development of the exhibition industry, and delivered excellent answers in the big test of the epidemic war. The city name card of "the shore of convention and Exhibition" is shining. The new area has been awarded the honorary titles of "2020 China's most influential exhibition strong area", "2020 China's most competitive exhibition strong area", "2020 China's best exhibition famous area", and the development promotion center of Convention and exhibition industry has been awarded the honorary title of "2020 advanced unit of National Convention and exhibition work".

01 took the lead in establishing the epidemic prevention and control mechanism for major exhibition activities, and successfully held the first national professional brand exhibition under the epidemic situation

Due to the outbreak of the epidemic in early 2020, all kinds of crowd gathering activities will be suspended for the sake of epidemic prevention safety. After April, the epidemic eased significantly, and all walks of life stepped up to resume work and production. As exhibition is a crowd gathering activity, the state, province and city have no policy to hold exhibition activities, so it is difficult for exhibition enterprises to resume work and production. The new area seriously understands the policy spirit of the CPC Central Committee and the provincial, municipal and district party committees to promote the epidemic prevention and control and economic and social development, deeply analyzes the epidemic prevention and control situation, and believes that on the premise of doing a good job in epidemic prevention and security measures, the risk of holding exhibitions can be controlled, and the resumption of exhibitions is conducive to accelerating the economic recovery of the whole area.

China international pharmaceutical raw materials exhibition 2020

In the spirit of daring to take responsibility and innovation, and on the basis of comprehensive risk assessment, China pharmaceutical raw materials exhibition, the first national brand professional exhibition in China since the outbreak, was successfully held in the new area. The exhibition area of API is 60000 square meters, attracting more than 800 exhibitors, more than 5000 purchasers and 36000 professional visitors. Through this exhibition, novel coronavirus pneumonia should be innovatively implemented and implemented in the normalization and prevention and control work of the state and provincial level. The epidemic prevention and control mechanism of joint prevention and control and prevention and control should be well implemented to organize and implement the exhibition, and promote the development of new crown pneumonia epidemic prevention and control and the development of MICE economy. In the specific organization and implementation, we should prepare epidemic prevention materials, set up emergency isolation places, strictly implement the epidemic prevention and control measures of "identity must be asked, information must be recorded, body temperature must be measured, masks must be worn, disinfection must be done, and emergencies must be dealt with", and build the exhibition on the basis of absolutely reliable epidemic prevention safety. Through a large number of fruitful work, we have solved the epidemic prevention safety problems faced by large-scale exhibitions, led the country in establishing a set of epidemic prevention safety work standards for large-scale exhibitions, played a leading and exemplary role in the national exhibition industry, received high praise from the industry, and demonstrated the spirit of the new area's continuous reform and innovation, taking the lead and taking the responsibility.

Location of Qingdao World Expo City

02 take the lead in introducing supporting policies to cope with the epidemic situation and support the development of exhibition industry, and strive to create an optimal exhibition business environment

Affected by the epidemic situation, 2020 is a year of great disaster for the exhibition industry. The exhibition service market has shrunk sharply, and the revenue of exhibition enterprises has generally decreased by more than 40%. However, the exhibition enterprises in the new area have withstood the pressure of market shrinkage and added five new exhibition enterprises with revenue of more than 10 million yuan, ranking first in the city and achieving the best results. In order to help the exhibition enterprises tide over the difficulties during the epidemic period, the new area timely issued the development policy of helping the exhibition enterprises to cope with the epidemic situation, increased the exhibition reward and support by 20% on the basis of the existing policy standards, cashed the policy support fund of more than 14 million yuan to the enterprises in advance, and timely provided blood transfusion for the enterprises. Improve the exhibition government service mechanism, and provide "one-stop" government service support for the smooth holding of major exhibitions. In order to avoid the fracture of the exhibition industry chain, the new area will coordinate the exhibitors, exhibitors and other relevant parties immediately after the outbreak of the epidemic, adjust the exhibition date arrangement, and try to postpone the original planned exhibition, so as to reserve the project seeds for the later recovery of the exhibition industry. At the same time, we took the initiative to strengthen the contact and negotiation with the national sex business association and well-known exhibitors at home and abroad, and tried every means to introduce exhibition projects matching the needs of key advantageous industries in the new area, and successfully introduced international famous brand exhibition projects such as China International Meat Industry Exhibition and national medical laboratory academic conference of Chinese Medical Association.

03 carefully organized and arranged to promote a series of large-scale high-end exhibition activities

China International Agricultural Machinery Exhibition 2020

In 2020, 22 exhibitions will be held in the new area, with an exhibition area of 700000 square meters. The most influential exhibitions include API China, Qingdao International Industrial Expo, China International Meat Industry Expo, Asian Agriculture and food industry expo, National Laboratory Medicine Conference of Chinese Medical Association, China International Agricultural Machinery Exhibition, etc. 263 conference and forum activities with more than 100 participants were held throughout the year, with more than 200000 participants from outside the city. Conference consumption directly generated hotel revenue of more than 300 million yuan. It mainly held the 2020 East Asia maritime cooperation platform Qingdao forum, 2020 Qingdao International Film and television Expo, 2020 (18th) National Logistics Park annual meeting, the 20th "Blue Trade Fair" and Qingdao international talent innovation and entrepreneurship Summit Forum, Rural Revitalization Qilu forum 2020, the fifth dual-use New Materials Conference and China special materials and products exhibition and other major conference activities . Nearly 100 festivals, films and music performances were held, attracting nearly 2 million visitors. In particular, the 2020 Qingdao International Beer Festival can be called the world's largest festival held during the epidemic period. As a typical case of China's successful anti epidemic, it has been widely reported by the international media. The talent lineup and social influence of the 2020 Qingdao Phoenix Music Festival are the first in China, and the total box office revenue is the second in China.

2020 East Asia maritime cooperation platform Qingdao Forum

2020 Qingdao International Beer Festival

2021 is the first year of the 14th five year plan. Qingdao West Coast new area will base on Qingdao's advantages in location, market, industry and venues, give full play to the positive role of exhibition in promoting the construction of modern industrial system, boosting enterprises to open up domestic and foreign markets, high-level opening-up and cooperation, building a new development pattern of domestic and international double cycle mutual promotion, and enhancing urban influence and marketing publicity, so as to introduce and cultivate new markets We will promote the integration of exhibition planning and organization with the promotion of trade and investment cooperation and the cultivation of advanced manufacturing, high-tech, cultural tourism and other high-end industries, gather global information flow, technology flow, commodity flow and talent flow, and strive to build an exhibition platform for the exhibition of open new area, modern new area, dynamic new area and fashion new area Polish the new name card of the city of "exhibition shore".